To glimpse opportunities that no one else perceives and take them capably, developing the ability to achieve the objectives in an astute way, with a successful management of the company’s resources and talents.
With our meaning of real work, our history is complemented by relevant facts that have left a great mark on the Organization.
Two descendants of families from Asia and Europe arrived in Chihuahua, with visionary spirit, effort and tenacity, they learned the language of the desert, discovering how lavish the work done with love is. Thus it was that the vast plains of the state were home to the first head of cattle, being breeding and fattening the main activity of the Baeza Fares.
The family’s adventurous spirit led them to take on a new challenge: the creation of a company that would consolidate and materialize the years of hard work. With this philosophy in mind and with only 5 employees, the dream of Abastecedora del Norte began to come true.
The constant change in the Mexican economic environment sparked an interest in expanding the company’s reach, bringing with it new favorable conditions due to the GATT accession (Agreement on Tariffs and Trade) to our country, opening up the mercantile frontiers, representing an explosion of development and growth, and for the company’s core business.
For this year the dream continued but this time the company became Carnes Selectas Baeza, continuing with the promotion of the livestock activity and the meat industry; satisfying the national demand and strengthening the offer for the importation of meat cuts from countries such as Australia, Norway, Denmark, Finland and New Zealand.
The economic conditions provided an ideal scenario for imports, resulting in annual sales of more than 100 million, The company has been able to open national and international gaps, representing a significant increase in the number of employees, amounting to 1,000 employees, reaffirming the company’s role in the creation of jobs for the country.
The company reached a leverage of 890%. In just three months, the workforce was reduced from 1,000 to 110 employees. As a result, it was decided to focus the business on higher value-added products.
The decade ended with two major transformations in Bafar, which was struggling to cope in a difficult environment.
New challenges… At the beginning of this decade, Mexico signed the Free Trade Agreement with the United States and Canada, opening up trade to provide business opportunities. With this, the operation diversified and entered into the production of cold meats and sausages under the Bafar brand.
We were able to enter new national and international markets with operational transformations, giving rise to the desired expansion of the company, consolidating it thanks to the achievement of the TIF Certification.
It initiated the technological modernization of procedures to focus them on the customer, introducing terms such as Total Quality, forging the foundations of the Carnemart stores model, created for the marketing of value-added meat products.
The launch of the Turkey Supreme brand was born with the purpose of meeting the demands of all market levels, offering 100% turkey meat, high nutritional values and low levels of fat and cholesterol.
At the same time, the company merged with Promotora Ganadera, strengthening cattle breeding and fattening processes.
The company’s beef and pork cuts have gained a prestigious position in the international market; in the countries of Japan and the United States, which have granted it the Japan approved and USDA certifications, respectively. Thanks to this success, this year the company was able to consolidate itself as the Bafar Group.
With the evolution of the company, we were able to place our shares on the Mexican Stock Exchange, obtaining further expansion through strategic mergers and acquisitions.
In the same year, the “Expo Bafar” was held with great success, and at the same time ambitious advertising campaigns were launched on radio and television. The refrain of one of the commercials became popular: “Is it Bafar or Bafár?… Either way it’s a delicacy!”
A solid continuous training platform was created, called Bafar University, focused on specializing and preparing personnel, developing their skills and knowledge to the maximum. Signifying the contribution to the country’s labor force classification.
The search for new markets led to the incorporation of the Bif chain , part of the Femsa Group, specializing in the sale of high quality beef and innovating with the concept of Boutique de Carnes.
Expansión magazine recognizes the group as the “Most admirable company in Mexico”, reaffirming the group’s presence in the country. The merger with the Burr Group allowed us to reach a 40% market share in the North Pacific region and opened up the dairy market.
Within the group, the philosophy “The architect of my own destiny” was born, created by Oscar Eugenio Baeza Fares, restructuring the work culture.
Due to its impact on the Mexican economy, the group was included in Expansión magazine’s ranking of “The 500 most important companies in Mexico”.
In addition, thanks to its accelerated pace of development, the company was positioned among the “100 fastest-growing companies” of Mundo Ejecutivo magazine.
To consolidate market share, the production plant in La Piedad, Michoacán, was purchased from Nestlé, and the Parma, Sabori and Camprestre brands were acquired.
The strategic efforts of the advertising campaigns to reinvent Bafar generated the concept of “Hacienda Bafar”. These efforts were recognized by the National Confederation of Sales and Marketing Executives with the National Marketing Award.
The supply of raw materials was strengthened and new commercial brands were included, such as Fres Ke Cito, a leader in egg production and chicken breeding and fattening.
The ideology was consolidated and the corporate image was strengthened, giving birth to the Lion-Sun, an icon that represents the qualities of conquest, bravery and courage of the lion, energy, life and brightness of the sun.
Consolidation for growth; thanks to the quality in the operational, tactical and strategic areas at the Chihuahua plant, we received ISO 9001:2000 certification.
During the year, the La Piedad plant achieved ISO 9001:2000 certification.
The most modern distribution center in Latin America was built, achieving 98% service effectiveness. It has a storage capacity of 24 thousand tons distributed in 18 thousand pallet positions. The new Dixie Farm brand is born; the delicious taste of the countryside exclusive to Carnemart stores.
The altruistic organization Fundación Grupo Bafar was created with the purpose of seeking the welfare of our employees, their families and our environment.
The Rancho Santa Anita Game Reserve was created with a focus on the conservation, development and sustainable use of wildlife.
The agricultural sector awarded us the National Agri-Food Award. Recognizing our efforts for business excellence and the quality of our products.
The National Chamber of the Transformation Industry CANACINTRA granted us recognition for our contribution to the State of Chihuahua.
We implement the global SAP system to optimize operational, tactical and strategic processes.
We have received numerous awards and recognitions thanks to our leadership, innovation and excellence in logistics. We received the TAMEME award.
We obtained the National Competitiveness Award in the “Large Industrial Company” category thanks to the best management practices for total quality.
We became the first company in the food industry to win the National Technology Award for world-class processes.
Mr. Óscar Eugenio Baeza Fares, Chairman of the Board and Chief Executive Officer of the group, was recognized by Líderes Mexicanos magazine as one of the “40 leaders of the food industry”.
We ended the year by obtaining authorization to export to Cuba.
Bafar is recognized by Expansión magazine as one of the “40 most valuable brands in Mexico” . The Mexican Brand Council distinguished Sabori as one of the Best Brands in Mexico for being the only one in its field focused on health.
This year we created the Center for Innovation and Technological Development in order to create new products and modernize packaging with better presentations. We obtained authorizations to export to South Africa and Ghana.
Latin American Quality Institute recognized us as Mexican Company of the Year. Poder y Negocios magazine placed us on the list of the “500 Most Powerful Companies in Latin America”.
Expansión magazine included our Chairman of the Board and Chief Executive Officer, Mr. Óscar Eugenio Baeza Fares, in the ranking of “The 100 Most Important Businessmen in Mexico”.
On the other hand, Líderes Mexicanos magazine included him in its list of “The 300 Most Influential Leaders in Mexico”.
We became the first national company to receive the UCON Certification granted by SAGARPA.
We created Guisy products, ideal for practical dishes with a homemade flavor. We obtained authorization to export to Canada.
We were awarded the Institutional Gold Master’s Degree by the Royal Spanish Senior Management Forum in recognition of our upward trajectory.
Mr. Eugenio Baeza Fares, Chairman of the Board of Directors, was named by Líderes Mexicanos magazine as one of the 300 most influential businessmen in Mexico.
We focus our efforts on “inorganic growth”; marking the diversification of businesses in the organization.
We created the Real Estate Division, a strategic business unit that strengthens the Group’s operations.
The project was carried out to attend companies that demand certified engineering services in Mexico at the same time as selling high technology services that do not exist in our country. BTEC meets this demand by focusing its
activity in the aerospace, electronics, metal-mechanical, automotive and medical areas.
In keeping with its commitment to offer consumers innovative and avant-garde products, Grupo Bafar decided to open its way into the prepared food market by inaugurating its value-added chicken production plant in its
Chihuahua industrial complex. By launching such a promising project, we were able to consolidate our goal of offering an integral option of fully cooked products that require minimal preparation in the kitchen.
More than 30 years accepting and overcoming challenges in a permanent vision of innovation led Grupo Bafar to make an announcement that serves as a watermark in its history.
The project of the La Piedad Agroindustrial Complex, Michoacan revolutionized the Organization’s activities by enabling it to increase – with 15 Production Plants – production, mobilization and marketing of its products to meet the demand of local, national and international markets; consolidate the region’s agricultural and industrial sectors; and boost the country’s economic growth.
Our commitment to the environment led to the construction and start-up of the B-Energy cogeneration power plant, which today supplies energy to the production plants and the Chihuahua Plant Distribution Center.
Acquisition of the brands and assets of Empacadora Ponderosa, engaged in the industrialization and marketing of meat and dairy products. It has been in business for 43 years and operates 2 cold meat and cheese production plants.
It has an important direct distribution network in the self-service and retail markets.
This year, 18 Cremeria and salchichoneria La Pastora stores were acquired in the city of Puebla and Mexico.